Extinction Agenda: The Compliance Dangers of Consumer-Driven Heath Plans
I’ve already provided a link to Jason Corsello’s blog containing my thoughts on Consumer-Driven Health Plans. But that bite-sized posting was just an excerpt from a longer article on CDHP. Since we have to consider the pros and cons of CDHPs constantly in our HR outsourcing and benefits services environment, it’s an article worth sharing. So here it is…
It only feels like it’s been 60 million years of the same health and welfare benefits structure. Still, Americans have stuck with it this long, right? So how bad could it be? The truth is, the old school, dinosaur method of strategizing employer benefits is not that bad. For the longest time, tax-subsidized, employer-sponsored/funded health plans have served business and insurance industry well, and even employees marginally well. Indeed, a case can even be made that the tax subsidy has helped to spur American research and innovation in medicine.
But the dinosaurs are in danger. The advent of new forms of benefits has introduced a consumer-driven element into the prehistoric healthcare landscape that looks great and seems cost effective—at least at first blush. In reality, Consumer Driven Health Plans (CDHP) may turn out to be a tremendous compliance risk for companies.
These plans are part of a movement to deliver greater control to consumers over the management of their health plan costs and behavior, somewhat like the way that the advent of §401(k) plans revolutionized consumer activity in retirement planning and investment. While many try to equate the two, the commoditization of financial planning for retirement, and the consumerism it has driven, is different than the type of consumerism required of health plan participants to engage the complexities of the health care system, as well as the intricacies of their own family’s health profiles. Consumerism of the 401(k) variety requires merely that someone understand basic actuarial assumptions—i.e., you live, you die, and someone else has already figured out how long you get—and then be willing to make investments to maximize the possible return during that time frame within the scope of your personal risk aversion. It’s not much more complicated than picking different flavors of a passbook savings accounts… unless you want it to be. CDHPs, on the other hand, may still be decades away from such commoditization, if ever. At the very least, while such commoditization is just around the corner, it is not available to consumers currently, and therein lies the yawning chasm cutting across the road of mass adoption.
Still, consumerism properly informed and supported can in fact increase efficiency, rationality, quality of care, patient satisfaction, and cost-effectiveness in the health care system. But this first wave of CDHP is deficient in several key areas:
1. Inadequate consumer information for making informed choices. This is one of the more known problems with CDHP, and every day progress is made toward addressing it. But the insurance companies and government bureaucrats driving some of these widespread changes seem to have excluded …
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